CPRAM Company Limited.
From the aspiration to provide the quality foods that are not only delicious but also deliver with safety and nutritional benefits. CPRAM is dedicated to create products and services according to the standard by creating the highest value to consumers. The company continues to select quality ingredients in combination with modern technology and machinery, never stops the research and development and gives emphasis to the operation according to international standard driven with innovation. CPRAM further creates value to business alliance by developing the supply chain management starting from the purchasing process into production process until the products are delivered to customer with consistency and with the highest efficiency.
In 2013, C.P. Retailing and Marketing Co., Ltd had changed the organization name to CPRAM Co., Ltd. Under innovative culture that had molded the organization for over 10 years, CPRAM became more prepared in fully creating innovation in many aspects. Innovation played a significant role by building a strong and sustainable organization. Not only innovation could elevate the competitiveness within the market, it could also respond to present day consumers’ need that requires more than just delicious food products.
In the following period, C.P. Retailing and Marketing still continued to grow and in order to build a strong foundation for further growth, the company had planned an investment to expand production bases for 2 main purposes which were to invest and build 8 new factories according to target in order to reach more consumers as well as deliver food to 7-Eleven within 4 hours which would help the consumers to receive the fresh products, reducing global warming and created self-reliance economy within the local community.
C.P. Retailing and Marketing had emphasized the overall development not only in production technology, research and development and factory management but including communication and quality operation management. This era for C.P. Retailing and Marketing was considered to be the revolution period for IT system within the organization to achieve the target of aiming toward excellence.
After the development era , C.P. Retailing and Marketing had developed and strengthened accordingly by continue the product research and development as well as placing emphasis on performance according to international standard system whether Quality Standard Management ISO 9001:2000, Hazard Analysis Critical Control Points (HACCP), Environmental Standard Management ISO 14001, Health and Safety Management system TIS 18001 and Total Quality Management (TQM).
It would not be an overstatement to say that C.P. Retailing and Marketing started from zero since at that time there was no factory that produced ready to eat food like this before.
In the beginning, Charoen Pokphand Group would produce only mass processed foods such as fried chicken or sausages only. When the business model had changed, the company had to learn and started from scratch. Before 1992, all steamed bun were all handmade, staffs were standing in line in a small production room. Even though the machinery was quite modern but it could also be called basic standard kitchen equipment.
When Charoen Phokphand Group joined modern trade retailer and food service business in domestic market such as Makro, 7-Eleven, Sunny Supermarket and Chester Foods, the company has established food production unit to support many relating businesses. This was how C.P. Retailing and Marketing Co., Ltd. was established to support the retailer business expansion in Thailand in which frozen ready to eat food business was set up on 12th December 1988 and bakery business set up on 1st April 1989 at Meenburi District, Bangkok. Besides production of breads, cakes, cookies for deliver to retailer and food services business within Charoen Pokphand Group, the company also opened bakery shop called “Bakerich” on Silom Road opposite C.P. Tower and in Sunny Supermarket on Srinakarin Road branch as well.