CPRAM Company Limited.
CPRAM employs the “Magic Tree” model to clearly and promptly communicate CPRAM’s approach to creating innovations, both internally and externally. CPRAM is a tree with different divisions equal to different branches. Each leaf is an employee and this tree produces fruits, which symbolize innovations.
The strong trunk equals tangible resources that can be seen such as land, buildings, machine, money and facilities. The seven types of innovation must create economic, social and environmental values to all stakeholders involved. With employee in the organization understanding the “what” and “how” in innovation,
Every CPRAM employee appreciates the vitality of continuous improvement of P-D-C-A in achieving Kaizen in the organization. However, together with the unique innovation culture of the company, many improvements arising from creative ideas can be called “innovations”.