This tree can grow to be strong and fruitful
by the nutrients it receives, either those
be fertilizers or water coming through the roots. The nutrients absorbed through the roots are
Intangible resources which cannot be seen or touched.
These can be divided into four parts:
- Relational Capital
- Structural Capital
- Human Capital
- Information CapitalThe strong trunk equals tangible resources that can be seen such
as land, buildings, machine, money and facilities. The seven types of innovation must
create economic, social and environmental values to all stakeholders involved.
With employee in the organization understanding the “what” and “how” in innovation.
“innovation culture” can be established comprising of
- Compelling Vision
- Inspirational Leader
- Effective Communication
- Empowering Climate
- People Development and Learning
- Goal Oriented
- Customer admired Stakeholder Engagement Every CPRAM employee appreciates
the vitality of continuous improvement of P-D-C-A in achieving Kaizen in the organization.
However, together with the unique innovation culture of the company,
many improvements arising from creative ideas can be called “innovations”.