Era 3 : Globalization Era
(1998 - 2002)

“C.P. Retailer and Marketing never stopped to work on product research and development and always focused in performing according to international standard system”


After the development era , C.P. Retailing and Marketing had developed and strengthened accordingly by continue the product research and development as well as placing emphasis on performance according to international standard system whether Quality Standard Management ISO 9001:2000, Hazard Analysis Critical Control Points (HACCP), Environmental Standard Management ISO 14001, Health and Safety Management system TIS 18001 and Total Quality Management (TQM).

All of the above standards assisted C.P. Retailing and Marketing’s progress and efficient growth. In this era, C.P. Retailing and Marketing had implemented international standard and applied the same method throughout the organization. Although the bakery business is not producing for export but was also required to execute all international standard system to improve the product quality and efficiency as well.

In 1999, C.P. Retailing and Marketing had increased the registered capital to 170 million Baht and moved the bakery factory from Meenburi to Lat Krabang Industrial Estate as well as opened another 2 factory branches in Had Yai District and Khon Khean Province. Later in year 2000, the frozen ready to eat food factory was also moved to Lat Lum Keaw District in Pathumthani Province.