Page 125 - 35 Year CPRAM
P. 125

124                                                                                                                          125


































 Mr. Thiti Lujindanont

 Chief Operating Officer Domestic Rice and Food Trading Business
 CP Intertrade Company Limited
              Mr. Siripong Aroonrattana
              Chief Operating Officer
 C.P. Intertrade (CPI) and CPRAM have been growing together as business partners in the ready to eat food business for over 15   Charoen Pokphand Foods Public Company Limited
 years. We started off by collaborating on the development of rice products to meet the requirements of each type of food and
 the quality standards of ready to eat food products of CPRAM. Moreover, we also have safe noodle and vegetable products.

 CPRAM is one of the leading ready to eat food companies in Thailand with the vision of the management and organization that
 focus on producing quality food in addition to delicious taste and consumer safety. CPRAM also places importance on supply   CPF has become an ally and started providing raw materials to CPRAM since 1988. At that time, CPRAM made frozen food,
 chain management with continuous improvement of the production system. As a result, small, medium and large businesses   processed frozen fruits and vegetables and freshly baked bakery products and later expanded into the ready to eat food market
 compete to develop and raise the standard of products and services to grow along with CPRAM.  in which CPF has continued to support on the provision of raw materials. On top of that, there has been an academic cooperation

 In terms of sustainable agriculture, CPRAM has the Life Partner Farmer project which encourages farmers to grow basil by   in terms of the knowledge exchange since we both are affiliates of the Charoen Pokphand Group.
 sharing the knowledge and working together with the farmers to develop the product, creating jobs and raising the living   Throughout our time working together, I have been impressed by CPRAM. I do not see CPRAM as a business partner but an ally.
 standard of farmers in the community. What CPRAM has done is in line with the aspirations of KhaoTraChat to emphasize on
 the importance of every process from upstream, midstream, to downstream, as well as the importance of the related parties.  We have been working closely and growing together. CPRAM’s growth is also CPF’s growth. We are very proud to join forces
              with CPRAM in the “Full and Value Worthy” project when Thailand was undergoing the COVID-19 crisis by supporting CPRAM
 Even during the COVID-19 crisis, CPRAM does not abandon Thai people. CPRAM helps to continuously deliver ready to eat   with low-cost materials to make foods for Thai people, which is aligned with the three concepts of Charoen Pokphand Group,
 meals, bakery and drinking water to those who have been affected by the crisis. CPRAM also joins hands with partners under
 the CP Group such as 7-Eleven in creating a special 20-baht lunch box to help Thai people under the campaign “Thai people   namely benefits to the country, the people, and the organization.
 do not leave each other, helping with the cost of living”.  In addition, CPF also has the opportunity to be part of CPRAM’s risk management, for example, during the swine fever epidemic
 Over the past 35 years, CPRAM has grown and placed importance in the entire supply chain from upstream, bringing various    which caused a nationwide pork shortage, we were still committed to providing pork products to CPRAM regularly without disruption.
 technologies to continuously develop and transform work within the organization, and to downstream, delivering healthy    I would like to congratulate CPRAM on the occasion of its 35  anniversary. CPRAM operates its business with honesty and transparency,
                                                                th
 ready to eat meals to end consumers. This has helped the company to grow in a sustainable manner.
              demonstrating business progress, as well as bringing benefits to the society, community and environment. I would like to wish
 On the occasion of the 35  anniversary of CPRAM, on behalf of CP Intertrade Co., Ltd. or “KhaoTraChat”, we would like to   CPRAM success in achieving its vision, i.e., to deliver food for the well-being and good health of everyone in the country.
 th
 congratulate CPRAM and send our best wishes to all executives and employees of CPRAM. We wish for the sustainable
 growth of CPRAM’s business, passing on the aspirations of the organization alongside Thai people and Thai society forever.
   120   121   122   123   124   125   126   127   128   129   130