Page 124 - 35 Year CPRAM

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Mr. Thiti Lujindanont
Chief Operating Officer Domestic Rice and Food Trading Business
CP Intertrade Company Limited
C.P. Intertrade (CPI) and CPRAM have been growing together as business partners in the ready to eat food business for over 15
years. We started off by collaborating on the development of rice products to meet the requirements of each type of food and
the quality standards of ready to eat food products of CPRAM. Moreover, we also have safe noodle and vegetable products.
CPRAM is one of the leading ready to eat food companies in Thailand with the vision of the management and organization that
focus on producing quality food in addition to delicious taste and consumer safety. CPRAM also places importance on supply
chain management with continuous improvement of the production system. As a result, small, medium and large businesses
compete to develop and raise the standard of products and services to grow along with CPRAM.
In terms of sustainable agriculture, CPRAM has the Life Partner Farmer project which encourages farmers to grow basil by
sharing the knowledge and working together with the farmers to develop the product, creating jobs and raising the living
standard of farmers in the community. What CPRAM has done is in line with the aspirations of KhaoTraChat to emphasize on
the importance of every process from upstream, midstream, to downstream, as well as the importance of the related parties.
Even during the COVID-19 crisis, CPRAM does not abandon Thai people. CPRAM helps to continuously deliver ready to eat
meals, bakery and drinking water to those who have been affected by the crisis. CPRAM also joins hands with partners under
the CP Group such as 7-Eleven in creating a special 20-baht lunch box to help Thai people under the campaign “Thai people
do not leave each other, helping with the cost of living”.
Over the past 35 years, CPRAM has grown and placed importance in the entire supply chain from upstream, bringing various
technologies to continuously develop and transform work within the organization, and to downstream, delivering healthy
ready to eat meals to end consumers. This has helped the company to grow in a sustainable manner.
On the occasion of the 35 anniversary of CPRAM, on behalf of CP Intertrade Co., Ltd. or “KhaoTraChat”, we would like to
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congratulate CPRAM and send our best wishes to all executives and employees of CPRAM. We wish for the sustainable
growth of CPRAM’s business, passing on the aspirations of the organization alongside Thai people and Thai society forever.
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Mr. Siripong Aroonrattana
Chief Operating Officer
Charoen Pokphand Foods Public Company Limited
CPF has become an ally and started providing raw materials to CPRAM since 1988. At that time, CPRAM made frozen food,
processed frozen fruits and vegetables and freshly baked bakery products and later expanded into the ready to eat food market
in which CPF has continued to support on the provision of raw materials. On top of that, there has been an academic cooperation
in terms of the knowledge exchange since we both are affiliates of the Charoen Pokphand Group.
Throughout our time working together, I have been impressed by CPRAM. I do not see CPRAM as a business partner but an ally.
We have been working closely and growing together. CPRAM’s growth is also CPF’s growth. We are very proud to join forces
with CPRAM in the “Full and Value Worthy” project when Thailand was undergoing the COVID-19 crisis by supporting CPRAM
with low-cost materials to make foods for Thai people, which is aligned with the three concepts of Charoen Pokphand Group,
namely benefits to the country, the people, and the organization.
In addition, CPF also has the opportunity to be part of CPRAM’s risk management, for example, during the swine fever epidemic
which caused a nationwide pork shortage, we were still committed to providing pork products to CPRAM regularly without disruption.
I would like to congratulate CPRAM on the occasion of its 35 anniversary. CPRAM operates its business with honesty and transparency,
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demonstrating business progress, as well as bringing benefits to the society, community and environment. I would like to wish
CPRAM success in achieving its vision, i.e., to deliver food for the well-being and good health of everyone in the country.