Page 119 - 35 Year CPRAM

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Mr. Prasit Monkolkulsat
Assistant Managing Director
CP ALL Public Company Limited Ms. Wasana Sanguansat
Assistant Managing Director

CP ALL Public Company Limited
I have seen CPRAM’s dumplings and steamed buns since they first started selling
at 7-Eleven stores. From that day, I have seen continuous growth - there were chilled
food menu which today have become part of the daily lives of consumers in urban society. CPRAM is a company in our group that has been doing business with us since the opening
CPRAM is customer-oriented. We work together with partners and use innovation as a driver. of 7-Eleven stores, starting with products such as dumplings, steamed buns and bakery
Examples include the boxed meal where we use innovation to cook rice to make it extra products. Since then, many new products have been developed. We work as a team and are
tasty, and the venting pouch for steamed buns which works as a mini steamer to heat the customer-oriented. 7-Eleven customers are both CP ALL and CPRAM’s. While we are closer
buns, with the softness of the bun dough retained like they have just been freshly steamed.
to customers and CPRAM is closer to the production side, we communicate all the time.
During the COVID-19 situation, we have been developing the product line “Full and Value Going back 14-15 years ago, once the dumplings, steamed buns and bakery business had
Worthy” that offers value for money without reducing quantity or quality to help Thai people already grown strongly, we started looking for new ideas to develop new products. We had
battle the economic crisis. This is something I am very impressed with. CPRAM is a dynamic a business trip to Japan and saw chilled lunch boxes there, so we did a joint study on the
organization which has a continuous plan to develop new product lines all the time. technology, did the research and developed products, studied customer needs to see how
For me, CPRAM is not just a business partner, but a life partner with CP ALL which will to make the products sell, and we also hired a Japanese adviser to help guide us. It has been
continue to grow together.
a memorable experience working together as a team, supporting each other to overcome
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On the occasion of CPRAM’s 35 anniversary, on behalf of 7-Eleven, I would like to the various obstacles from start until today that we have succeeded. From that day to today,
congratulate and send my best wishes to all the management and employees. May the CPRAM’s sales have grown exponentially with sales value worth tens of billions of baht.
activities of CPRAM be successful and prosperous and may CPRAM continue to play On the occasion of the 35 anniversary, I wish that CPRAM continues to grow, generate
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an important role in providing convenience to consumers alongside 7-Eleven sustainably. new businesses, build on innovation, and always prosper.