Page 118 - 35 Year CPRAM

118
Mr. Prasit Monkolkulsat
Assistant Managing Director
CP ALL Public Company Limited
I have seen CPRAM’s dumplings and steamed buns since they first started selling
at 7-Eleven stores. From that day, I have seen continuous growth - there were chilled
food menu which today have become part of the daily lives of consumers in urban society.
CPRAM is customer-oriented. We work together with partners and use innovation as a driver.
Examples include the boxed meal where we use innovation to cook rice to make it extra
tasty, and the venting pouch for steamed buns which works as a mini steamer to heat the
buns, with the softness of the bun dough retained like they have just been freshly steamed.
During the COVID-19 situation, we have been developing the product line “Full and Value
Worthy” that offers value for money without reducing quantity or quality to help Thai people
battle the economic crisis. This is something I am very impressed with. CPRAM is a dynamic
organization which has a continuous plan to develop new product lines all the time.
For me, CPRAM is not just a business partner, but a life partner with CP ALL which will
continue to grow together.
th
On the occasion of CPRAM’s 35 anniversary, on behalf of 7-Eleven, I would like to
congratulate and send my best wishes to all the management and employees. May the
activities of CPRAM be successful and prosperous and may CPRAM continue to play
an important role in providing convenience to consumers alongside 7-Eleven sustainably.
119
Ms. Wasana Sanguansat
Assistant Managing Director
CP ALL Public Company Limited
CPRAM is a company in our group that has been doing business with us since the opening
of 7-Eleven stores, starting with products such as dumplings, steamed buns and bakery
products. Since then, many new products have been developed. We work as a team and are
customer-oriented. 7-Eleven customers are both CP ALL and CPRAM’s. While we are closer
to customers and CPRAM is closer to the production side, we communicate all the time.
Going back 14-15 years ago, once the dumplings, steamed buns and bakery business had
already grown strongly, we started looking for new ideas to develop new products. We had
a business trip to Japan and saw chilled lunch boxes there, so we did a joint study on the
technology, did the research and developed products, studied customer needs to see how
to make the products sell, and we also hired a Japanese adviser to help guide us. It has been
a memorable experience working together as a team, supporting each other to overcome
the various obstacles from start until today that we have succeeded. From that day to today,
CPRAM’s sales have grown exponentially with sales value worth tens of billions of baht.
On the occasion of the 35 anniversary, I wish that CPRAM continues to grow, generate
th
new businesses, build on innovation, and always prosper.