Page 113 - 35 Year CPRAM
P. 113
112 113
The Thread of Bond
Having a good relationship with
stakeholders that helps build Mr. Chokchai Samoesorn
the success of CPRAM is an important Farmer at Phunphin District, Surat Thani Province
part that drives the operations of Holy Basil Raw Material Supplier (The Life Partner Farmer Project)
the organization to achieve its goals
and assists the company to develop
and grow sustainably. CPRAM takes into Previously, I grew basil but faced the problem of low price. So, I looked for a new market
account the maximum value creation for until I met CPRAM. CPRAM not only purchases raw materials at a good price but also
consumers, as well as the value creation provides education on sowing, planting, seed collection and propagation. They even teach
for partners and good relationship with me how to trim leaves, pluck leaves, pruning, washing and packaging to increase value.
the community and society where the thread These are the new knowledge I got from CPRAM. After 4 years of doing business,
of bond will be strong and sustainable endlessly. my life has changed to having a stable income and betting living conditions. I am glad
th
to do business with CPRAM. On the occasion of the 35 anniversary, I wish CPRAM
a prosperous future, side by side with Thai farmers and Thai society.
