Page 112 - 35 Year CPRAM

112 113

The Thread of Bond

Having a good relationship with

stakeholders that helps build Mr. Chokchai Samoesorn

the success of CPRAM is an important Farmer at Phunphin District, Surat Thani Province

part that drives the operations of Holy Basil Raw Material Supplier (The Life Partner Farmer Project)
the organization to achieve its goals

and assists the company to develop

and grow sustainably. CPRAM takes into Previously, I grew basil but faced the problem of low price. So, I looked for a new market
account the maximum value creation for until I met CPRAM. CPRAM not only purchases raw materials at a good price but also

consumers, as well as the value creation provides education on sowing, planting, seed collection and propagation. They even teach

for partners and good relationship with me how to trim leaves, pluck leaves, pruning, washing and packaging to increase value.

the community and society where the thread These are the new knowledge I got from CPRAM. After 4 years of doing business,

of bond will be strong and sustainable endlessly. my life has changed to having a stable income and betting living conditions. I am glad
th
to do business with CPRAM. On the occasion of the 35 anniversary, I wish CPRAM
a prosperous future, side by side with Thai farmers and Thai society.