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                                                                                                                                                         Effective Communication                                       Goal Oriented
          Innovation Culture                                                                                                                             Direct, clear, and quick communication                        Determination to the goal




                                                                                                                                                         Good communication will convey complete information           Every organization has a goal whether short term, midterm
           Corporate Culture                                                                                                                             without doubt or different speculations. The messages must    or long term and must be measurable. Innovation that is

                                                                                                                                                         be sent to the recipient directly, not misinterpreted during
                                                                                                                                                                                                                       aligned to the target will result in achieving the excellent
           & Innovative Culture                                                           Compelling Vision                                              transition and should sent to the recipient quickly without delay.   goal of the organization.

                                                                                          Vision to drive the force



                                                                                          Vision not only to challenge but to clearly
                                                                                          spot the innovation and value. Strongly

                                                                                          determined to be a part to make the vision                     Empowering Climate                                            Customer Admired
                                                                                          comes true.                                                    Tough atmosphere, dare to learn, dare to think,               Customer’s Love
                                                                                                                                                         dare to present & act, dare to take responsibility



                                                                                                                                                         Create atmosphere for learning new things by promoting the    The heart of running the business is to respond to the

                                                                                                                                                         experience and knowledge sharing within the organization      customer’s requirement. Above customer satisfaction is
                                                                                                                                                         until employees have the knowledge enough to dare to think.   the trust, acceptance and admiration from the customers

                                                                                                                                                         With supporting working environment in favor of creativity,   to always stay with the organization.
                                                                                          Inspirational Leader                                           this will result in new ideas where the company allows the

                                                                                          Inspirational leader                                           opportunity to share the creative idea on the stage of dare

                                                                                                                                                         to present. Together with the prepared tools and equipment,
                                                                                          Organizational leaders until small unit                        employees are ready to dare to act with confident resulting in
                                                                                          leaders are ready to set good examples,
                                                                                          enthusiast to create innovation as well as to                  dare to take responsibility.
                                                                                          stimulate and inspire others to participate
                                                                                          in creating innovation together.                               People Development & Learning

                                                                                                                                                         Never stop human resource development                         Stakeholder Engagement
                                                                                                                                                         and learning                                                  Stakeholders’ participation in success



                                                                                                                                                         New knowledge and technology are constantly being             Organization is opened to the stakeholders whether direct
                                                                                                                                                         discovered. Continuous human resource development in          or indirect to participate in creation of innovation. Together

                                                                                                                                                         every level is essential to create innovation through         all parties can contribute to the idea sharing, collaboration,
                                                                                                                                                         multidisciplinary knowledge and teamwork.                     acknowledge in the success and pride resulting in

                                                                                                                                                                                                                       boundaryless and sustainable cooperation toward social value.
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