Page 69 - 35 Year CPRAM

68 69

Effective Communication Goal Oriented
Innovation Culture Direct, clear, and quick communication Determination to the goal

Good communication will convey complete information Every organization has a goal whether short term, midterm
Corporate Culture without doubt or different speculations. The messages must or long term and must be measurable. Innovation that is

be sent to the recipient directly, not misinterpreted during
aligned to the target will result in achieving the excellent
& Innovative Culture Compelling Vision transition and should sent to the recipient quickly without delay. goal of the organization.

Vision to drive the force

Vision not only to challenge but to clearly
spot the innovation and value. Strongly

determined to be a part to make the vision Empowering Climate Customer Admired
comes true. Tough atmosphere, dare to learn, dare to think, Customer’s Love
dare to present & act, dare to take responsibility

Create atmosphere for learning new things by promoting the The heart of running the business is to respond to the

experience and knowledge sharing within the organization customer’s requirement. Above customer satisfaction is
until employees have the knowledge enough to dare to think. the trust, acceptance and admiration from the customers

With supporting working environment in favor of creativity, to always stay with the organization.
Inspirational Leader this will result in new ideas where the company allows the

Inspirational leader opportunity to share the creative idea on the stage of dare

to present. Together with the prepared tools and equipment,
Organizational leaders until small unit employees are ready to dare to act with confident resulting in
leaders are ready to set good examples,
enthusiast to create innovation as well as to dare to take responsibility.
stimulate and inspire others to participate
in creating innovation together. People Development & Learning

Never stop human resource development Stakeholder Engagement
and learning Stakeholders’ participation in success

New knowledge and technology are constantly being Organization is opened to the stakeholders whether direct
discovered. Continuous human resource development in or indirect to participate in creation of innovation. Together

every level is essential to create innovation through all parties can contribute to the idea sharing, collaboration,
multidisciplinary knowledge and teamwork. acknowledge in the success and pride resulting in

boundaryless and sustainable cooperation toward social value.