Page 76 - 35 Year CPRAM
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                                                                                                                                                                                                              From the past until present,
                                                                                                                                                                                                              CPRAM has been through 7 different eras.

                                                                                                                                                                                                              Each era consists of 5 years period.  In the 7
                                                                                                                                                                                                                                                                  th
                                                                                                                                                                                                              era that has just passed was the Nice & Smart Era
                                                                                                                                                                                                              that focused on giving value to society, driving toward

                                                                                                                                                                                                                                                                        th
                                                                                                                                                                                                              sustaiable organization and now moving toward 8  era
                                                                                                                                                                                                              “Boundaryless Era”.

                                                                                                                                                                                                              With advancement and continuous development of modern technology,
                                                                                                                                                                                                              Thai people’s way of living has tremendously changed from before. This
                                                                                                                                                                                                              includes food consumption in each day that must be convenient, quick,
                                                                                                                                                                                                              clean, delicious, nutritious and has a wide variety to choose from. “Ready
                                                                                                                                                                                                              to eat foods” were then launched to respond to these needs together with
                                                                                                                                                                                                              the beginning of convenient store as we can see everywhere. Presently,
                                                                                                                                                                                                              C.P. Retailing and Marketing Co., Ltd or CPRAM is one of the companies in
                                                                                                                                                                                                              marketing and distribution business unit in Charoen Pokphand Group. The
                                                                                                                                                                                                              company is considered to be the leader in production and distribution of
                                                                                                                                                                                                              ready to eat foods and freshly baked bakery products which were launched
                                                                                                                                                                                                              to support the growth of retail business expansion especially for convenient
                                                                                                                                                                                                              store in Thailand. The first food group that was developed to respond to
                                                                                                                                                                                                              the customer’s request was Finger Food or foods that can be eating using
                                                                                                                                                                                                              fingers and can be eaten directly for convenience and easy consumption.
                                                                                                                                                                             The Start of                     Whether the main course meal or snacks between meal, the products do not
                                                                                                                                                                                                              require container or any utensils and can be consumed anywhere anytime
                                                                                                                                                               New Thai food Era                              and for any occasion while doing other activities such as during traveling
                                                                                                                                                                                                              or working. In the past period, CPRAM has developed many other product
                                                                                                                                                                 from Finger Food                             groups according to the customers’ need in every channels. There are Ready
                                                                                                                                                                                                              Meals sold in many stores, Ready to Serve for Food Service customers such
                                                                                                                                                                      to Ready Meal.                          as restaurants, hotels, schools, and airlines as well as Prepared Food for
                                                                                                                                                                                                              food industrial channels both domestic and oversea until now. CPRAM has
                                                                                                                                                                                                              been through 7 different eras. Each era consists of 5 years period. In the
                                                                                                                                                                                                              7  era that has just passed was the Nice & Smart Era that focused on giving
                                                                                                                                                                                                               th
                                                                                                                                                                                                              value to society, driving toward sustainable organization and now moving
                                                                                                                                                                                                                      th
                                                                                                                                                                                                              toward 8  era “Boundaryless Era” that focuses on expanding the ability with
                                                                                                                                                                                                              no limitation to deliver quality foods that are not only delicious but also safe
                                                                                                                                                                                                              and nutritious.
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