Page 77 - 35 Year CPRAM

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From the past until present,
CPRAM has been through 7 different eras.

Each era consists of 5 years period. In the 7
th
era that has just passed was the Nice & Smart Era
that focused on giving value to society, driving toward

th
sustaiable organization and now moving toward 8 era
“Boundaryless Era”.

With advancement and continuous development of modern technology,
Thai people’s way of living has tremendously changed from before. This
includes food consumption in each day that must be convenient, quick,
clean, delicious, nutritious and has a wide variety to choose from. “Ready
to eat foods” were then launched to respond to these needs together with
the beginning of convenient store as we can see everywhere. Presently,
C.P. Retailing and Marketing Co., Ltd or CPRAM is one of the companies in
marketing and distribution business unit in Charoen Pokphand Group. The
company is considered to be the leader in production and distribution of
ready to eat foods and freshly baked bakery products which were launched
to support the growth of retail business expansion especially for convenient
store in Thailand. The first food group that was developed to respond to
the customer’s request was Finger Food or foods that can be eating using
fingers and can be eaten directly for convenience and easy consumption.
The Start of Whether the main course meal or snacks between meal, the products do not
require container or any utensils and can be consumed anywhere anytime
New Thai food Era and for any occasion while doing other activities such as during traveling
or working. In the past period, CPRAM has developed many other product
from Finger Food groups according to the customers’ need in every channels. There are Ready
Meals sold in many stores, Ready to Serve for Food Service customers such
to Ready Meal. as restaurants, hotels, schools, and airlines as well as Prepared Food for
food industrial channels both domestic and oversea until now. CPRAM has
been through 7 different eras. Each era consists of 5 years period. In the
7 era that has just passed was the Nice & Smart Era that focused on giving
th
value to society, driving toward sustainable organization and now moving
th
toward 8 era “Boundaryless Era” that focuses on expanding the ability with
no limitation to deliver quality foods that are not only delicious but also safe
and nutritious.