Page 82 - 35 Year CPRAM

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After finished with the development era, C.P. Retailing and Marketing grew stronger respectively without
stopping on the continuous product research and development. The company placed emphasis
on conducting the business according to the manufacturer’s international standard systems including
Quality Management System (ISO 9001:2000), Hazard Analysis Critical Control Point system (HACCP),
3 Era Environmental Management (ISO 14001), Occupational Health and Safety Management System (TIS 18001)
rd
and Total Quality Management (TQM).

All of the above were the factors that elevated C.P. Retailing and Marketing business to progress and

Globalization Era grew efficiently. For this era, C.P. Retailing and Marketing adapted and applied international standards
throughout the organization. Even for bakery business that did not produce for export but also implemented
(1998-2002) all international standard systems to improve efficiency and product quality.

In 1999, C.P. Retailing and Marketing increased registered capital to 170 million Baht and moved the
bakery factory from Meenburi District to Lat Krabang Industrial Estate in Bangkok and opened 2 new bakery
factories in Hat Yai, Songkhla Province and Khon Kaen Province. Later in 2000, the company expanded the
nd
“C.P. Retailing and Marketing never 2 frozen ready to eat foods factory in Lat Lum Keao District, Pathum Thani Province.
stopped to do continuous research

and development and focused on

conducting business based on the
international standard systems.”