Page 89 - 35 Year CPRAM

88 89

CPRAM’s research & development department

that focused in taking problems and challenges
from CPRAM to study and did basic research and
applied research and forward to New Product
6 Era Development (NPD) team. Currently, CP Foodlab
th
had become the center of knowledge in term of
research & development as well as the center

Innovation for analysis to support the food research &
development in Charoen Pokphand group and
Convergence Era other companies both local and international.

(2013-2017) In this era, CPRAM had achieved the goal
successfully and conducted Supply Chain

Under the atmosphere of innovative culture rooted in the organization over 10 years, in Management from upstream to downstream. This
includes the raw materials suppliers into production
this period CPRAM was ready to step into the “Innovation Convergence Era” by focusing process, storage, and distribution to customers
mainly into technology investment as it can be seen that the long-lasting organizations all until the end consumers in order receive quality

had own technology. CPRAM had collaborated with international leading organization to and consistent quantity for the maximum mutual
develop technology and innovation in the Robot and Automation to respond to CPRAM benefits in running the business.
“CPRAM emphasized development to Industry 4.0 in every aspect to drive the business to grow sustainably.
on the importance of technology The tangible example of the success in this era was the establishment of CPRAM Food The outcome of the dedication has won CPRAM

as the long-lasting organizations Innovation Center and Chonburi factory. The center was the first private sector food many awards in this era both national and world
class level for examples of Thailand Kaizen Award,
all had own technology.” innovation center in Thailand that cultivated the innovation and acted as a learning and TPM Excellence Award, The Prime Minister’s
knowledge sharing center to the society. The innovation projects were all gathered and Industry Award, KANO Quality Award, ASEAN
presented in the exhibition and touchable models. BIZ Award and was the only food company from

The highlight of this center also lied in the production innovation in the same area as the Thailand that received Deming Prize from Japan.
new factory in Chonburi branch. The factory had fully automatic production line which In the occasion of moving toward 25 year in
th
was designed specifically and was the most modern facility in Thailand for example of 2012, CPRAM has changed the new logo to
fully automatic steamed buns production line. improve the image to be more international.

This Chonburi factory also used energy saving equipment under the colorful atmosphere
design for Smart Office where the employees could work in any location to increase
imagination. The company also arranged motivation activity to encourage the employees

to show the idea in working. Visitor corridor was designed inside the building in separate
area for different groups of employees and visitors to reduce employee’s disturbance
during work. The overall image of the Food Innovation Center and Chonburi factory was
designed to be clean and modern like university or research institute which was different
from normal factory. Other than this, we also established CP Foodlab which was the
research & development and accepted food analysis testing located in Food Innopolis,
INC2 building in Thailand Science Park, Pathum Thani Province. Originally it was