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than market price to elevate the quality of living of farmers in the
community, creates jobs and builds a stable career for farmers in
the community.

7 Era Another project is the Sustainable blue swimmer crabs for Thai sea.
th
Young blue swimmer crabs were returned to the sea continuously
to increase the quantity of blue swimmer crabs near the coast of
Surat Thani Province to build a balanced Thai marine ecosystem

Nice & Smart Era and promote food stability and sustainability.
Other than this, the company has also developed new food group
(2018-2022) to respond to the health issue and to preserve balance environment

throughout the food supply chain. VG for Love brand ready to eat
foods is the first brand in Thailand to cover 5 types of plant-based
CPRAM still drives the business together with the support to the society consumers. This was the first break through in the plant-based food
while elevating the capability and potential to be the manufacturer marketing following the plant-based diet according to the concept

“The concept of Nice & Smart and distributor of ready to eat food comparable to other civilized of 4 loves which are love for health, love for animal’s life, love for the
is to elevate goodness countries with new technology to respond to the consumers’ needs. environment and the love for the earth.
On another aspect, CPRAM does not neglect to promote society and
together with talent.” environment to continuously improve the better condition of living During this period, unprecedented Corona Virus 2019 (COVID-19)
with “goodness with talent”. epidemic broke out and affected the large group of people. CPRAM
together with 7-Eleven convenient stores proceeded with the
In this era, CPRAM set the goal to elevate business to create value project “Full and Value Worthy” menu which were ready to eat meals
to the stakeholders in the success of the organization in a broader at normal price but delicious and had enough quantity in one box or
spectrum leading to the concept of “Nice & Smart” to elevate one piece. These menus were accepted well from the consumers.
“goodness” together with “talent” in the organization.
The goal of the “Full and Value Worthy” was to help reduce the
CPRAM has many strategic partner entrepreneurs from upstream consumers’ scost of living, drove the food supply chain under CPRAM’s
to downstream. Many of them are direct partners of CPRAM and management to continue under economic crisis. This has resulted in
many are partners of CPRAM’s partner. Therefore, we have the CPRAM employees and partners’ employees throughout the supply
concept of creating network to share the goodness and talent to chain to work at normal full time without lay off or reduced working
the consumers and society at the same time. All the stakeholders from hour. Although CPRAM was not able to reach the set sales target in
upstream to downstream are all important to respond to the needs 2020 but was still able to keep the similar sales value in 2019. Other
and expectation of consumers and society. We call the collaboration than this, the company was able to reach other objectives such as
of stakeholders from upstream to downstream as “Supply Chain” over 338 new products development and received more than 13
and together deliver goodness and talent to the consumers and honorable awards.
society to enhance Food Safety, Food Security and Food Sustainability
or together called FOOD 3S.
The outstanding example project that CPRAM has driven
continuously according to organization concept of FOOD 3S aligned
with Sustainable Development Goals (SDG) of United Nations and
Charoen Pokphand Group’s goal is for an example of life partner
farmer project.This project emphasizes farmers as life partner where
CPRAM had suggested and promoted cultivation method,
cultivation and harvesting technology to improve the yield per rai.
After the crop is harvested, CPRAM also purchases at higher price